Web addresses will enter a new and bigger domain - Kansas City Business Journal:

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For example, the city of Kansaz City could buy a domaibn name and change its addressxfrom www.kcmo.org to www.kcmo.kansascity if it so decided. Some trademarkk lawyers and social media experts suggest that businesses will want to update their trademarkesbefore 2010, lest a competitor or a roguew domain-squatter buys an extension and sets up a mirror Web site to an existint corporate site. “It seems kind of scary for a big Perhaps ... would have to buy all those extensions,” said Angelko Trozzolo, president of . “I don’t see it beiny as big an issue for thesmaller companies.
” New domaih extensions are not cheap: $185,000 for the initial registratiom and an additional $75,000 annual maintenance fee. “They have been debating how high to make the cost becauss they want to make it high enough that legitimatre businesses are doing this but not so high that peopld arediscriminated against,” said Joan an intellectual property lawyer at . Buying new domaimn extensions offers possible upside as an avenure to extend brand control with additional Internet domain Archer said. “It gives you greatef control overyour brand. Basically (it) givew you the ability to do a lot of things withthoses extensions,” she said.
Others are less certain that new domain namexs willcatch on. Ed Marquette, an intellectual property lawyertat , likens the new domain extensions for 2010 to ICANN’sa decision in 2002 to allow suffixes such as and “biz,” which have gone largelyu unused because sites affixed with unusual domainj names project less credibility. “It’s like it’sd secondary, and they’re not Marquette said.