Sales of imported ros wines leap 42 percent - The Business Journal of the Greater Triad Area:

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U.S. retail sales of imported rosé wines leapt 42 percenr in the 52 week period endingApril 4, compared with a less-than-5-percenf increases in total sales of tablew wines during the same according to data cited by the . The Frencuh wine council, known in Francse as Conseil Interprofessionnel des Vins de Provencreor CIVP, said Monday the steep rise in rosé consumptiohn is consistent with an earlier study by Internationa l Wine & Spirit Record predicting that consumptioh of the popular pinkish wines worldwide will jump from 565 million bottles to 620 millionj by 2012. Not surprisingly, the CIVP expects the growinhg thirst forimported rosé wines in the U.S.
market will bode well for particularly its Provence wine The French produce 28 percent of worldwide winesby volume, making it the leadet in the category, according to the wine counsel, which represents 700 Provence wineries and 55 local tradiny companies. Provence produces 38 percent of France’s the group reported. Separately, Nielsen figures revealed that2008 U.S. salex of rosé table wines priced at $6 per bottlwe or more jumped 24.9 percenr by price and 22.4 percent by volume, despite a weakening economy.