fugowirik.wordpress.com
What is one of your businessw goalsfor 2009? “I want to host a majo r conference on environmental policy and issues in Arizonqa under our new banner, The Arizonan.” How have you changerd your business strategy to reflect currenty economic conditions? “I have given communityu bloggers more power in shaping content and temporarily abandoned ad sales for less traditionalk revenue streams.” What resources did you use to help develop your businesws and marketing plans? “Local First Arizona Small Business Association, friends and How do you use technology to promotw your business?
“We use Twitter, Facebook, RSS feeds and e-mail blastsa to push our keep in touch with readers and promots advertisers to a niche audience.” What is a significan t goal you achieved in the past 12 months? “Ik redesigned the entire Web site and expande our coverage, which quadrupled our monthly What is the biggest challenge you’vw overcome in growing your business? “Tinkering with new At first, I was afraid to let stufv go; now I know that if it doesn’ t work, I can just move on.” What advice do you have for entrepreneurs just starting out? “Don’tt underestimate the time you will need to accomplish the smallestf tasks.
” Do you have an exit strateghy or a succession plan for when you retire? I’d like to sell the site but keep the Then I would write a book or two, work as a mediza consultant and become a full-time journalisj professor.” How do you market?? “I host booths at conferences, participate in mediwa panels, run in my Zonie uniforn at 10K fundraisers, seek out inexpensive mediw partnerships and share content.
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